"We have heard your cries about the gifting event! We are making changes and ask that you be patient!
There is nothing we can do about this next gifting event as that one is bagged and ready to go, but we will be trying out new events which will provide the same type of rewards with a more rewarding player experience."
I will post a more in-depth PAC report later, but wanted to get this news out as soon as we got the all-clear to publish.
Many of you were asking me this weekend what I meant when I said that we thought we were making progress and being heard, even though we didn't yet have any big "wins" to report. This is an example -- we've been pushing this issue relentlessly for weeks. Despite our efforts, we were told last week the free gifting events were staying because the data showed that people wanted them. (Which is why you heard us telling you not to participate in events you don't like.) But, we didn't accept that answer. We very clearly told Zynga that participation does NOT mean that people like a feature. It just means that they do it because they feel they have to in order to keep up, or because they feel obligated to return gifts to their friends. (But with a lot more words, examples, data, case studies from other companies, and so on.)
For those who like the events... our understanding is there will continue to be new events and activities, and there may even be a gifting event here or there. But, the relentless pace of gifting event upon top of gifting event should stop after this next one.
The PAC is working on many other issues. We'll give you an update on what we've asked for, what answers we've received and what we're working on. We got more answers today, so we need time to review them and compile the report, but you'll have it this week.
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